Kylie Jenner built one of the most talked about fortunes in entertainment, and it has also been one of the most disputed. In 2026 most trackers land near $670 million, with some going higher. This guide covers Kylie Cosmetics, Khy & Social Media Income, the three main pieces of her money, and explains why her numbers have been questioned. For more profiles like this one, visit our celebrity net worth hub.
Kylie Jenner Net Worth in 2026: Why It Is Debated
Investormint puts her at about $670 million and says sources range from $670 million to $1.4 billion. It calls every figure an informed estimate, since her company does not report its own financials. Forbes named her a billionaire in 2019, then retracted that in May 2020, saying revenue figures had been inflated. That history is why careful sources now give a range instead of a single answer.
Kylie Cosmetics: The Foundation
From Lip Kits to a Beauty Brand
Per Wikipedia, her lip kit line launched in 2015 and was renamed Kylie Cosmetics in February 2016, when kit production rose from 15,000 to 500,000. She later added Kylie Skin in May 2019, and announced Kylie Swim and Kylie Baby in September 2021.
The Coty Deal
In late 2019 she sold a 51 percent stake in Kylie Cosmetics to Coty for $600 million, which implied a value of about $1.2 billion. Social Life Magazine says she received roughly $540 million before taxes, then paid a 10 percent management fee to Kris Jenner. Her retained stake is cited as 44 or 49 percent, and neither number is confirmed.
The revenue picture is also unclear. Coty filings showed about $125 million in 2018 sales, while her team reported about $360 million to Forbes. One 2026 industry estimate puts annual revenue near $400 million, but no official figure has been released since 2019.
A quick calculation shows why her retained stake matters. Using the 2019 value of about $1.2 billion, a 44 percent share would be about $528 million and a 49 percent share about $588 million. That is my own simple math, and it relies on a valuation that is now several years old, so the real number could be higher or lower.
Her sisters have taken different routes, with several building traditional celebrity businesses. Kylie’s path leaned on direct to fan selling, where her own social posts did much of the marketing. That approach likely helped the brand grow quickly with modest advertising spend, which may be part of why Coty was willing to pay so much.
Khy: Her Fashion Label
Khy is her clothing line, and Wikipedia says it launched in 2024 with a capsule collection made with designer Antonin Tron. Another source says it launched in 2023, so the date is not settled. It uses a limited drop model, and no funding or revenue figures have been shared. Because of that, Khy is hard to value, and most trackers do not put a number on it.
She also launched a canned cocktail, Sprinter, in 2024, though financial details are not public.
It is worth remembering how much of her wealth is tied up in one brand. Cash from the Coty sale gave her a cushion, but most of her value still sits in a company whose results she does not publish. That makes her fortune more sensitive to beauty industry trends than a diversified investor’s would be.
Social Media Income
In January 2022 she became the first woman to reach 300 million Instagram followers. Forbes reported she earned about $1 million per sponsored post in 2018 and $1.2 million in 2019. Investormint estimates that Instagram sponsorships bring in about $20 million to $30 million a year at those rates, though that is an outside estimate and recent prices are not confirmed.
Her yearly income overall is estimated at $40 million to $60 million, split between royalties of about $20 million to $25 million, sponsorships and smaller deals. After taxes, Investormint says take home pay could be 40 to 50 percent lower. If you want to compare how athletes turn fame into endorsement money, take a look at our richest athletes list.
Real Estate and Other Assets
Her homes in Calabasas, Hidden Hills and Holmby Hills are described as worth more than $80 million combined by Social Life Magazine, while Investormint’s range is $80 million to over $150 million. No appraisals are published. Mortgages and debts are also unknown, so total property value may overstate what she truly owns.
What Could Change Her Net Worth Next
The biggest factor is how Kylie Cosmetics performs under Coty, since her retained stake is her largest asset. Khy could add value if it scales, and her acting debut in the 2026 film The Moment shows she is branching out. Beauty brands also face shifting trends, so her wealth is tied to how well the business holds up.
Kylie Jenner Net Worth FAQs
How much is Kylie Jenner worth in 2026?
Most estimates sit near $670 million, with some sources between $700 million and $750 million. None are confirmed.
Is Kylie Jenner a billionaire?
Forbes called her one in 2019 but retracted it in May 2020 after questioning her revenue figures. Most trackers now place her below $1 billion.
How much of Kylie Cosmetics does she still own?
Coty bought 51 percent in 2019. Her remaining stake is cited as 44 or 49 percent, and neither is confirmed.
What is Khy?
Khy is her fashion label, sold in limited drops. Its launch year is given as 2023 or 2024 depending on the source.
Final Thoughts
Kylie Jenner’s fortune rests on a beauty brand sale, a large social media audience and new ventures like Khy. Her estimated $670 million is likely to move as her stake and new projects are valued. Browse our celebrity net worth page for more 2026 profiles.
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